SMEs underpin the East African economy, accounting for approximately 90%of businesses, at least 60% of total regional employment and 29% to the GDP of the East African Community (EAC).
When SMEs are looking for consumer packaging for trade, they face the key issue of identifying a packaging service provider willing to trade with SMEs, especially one that provides quality materials and services at an affordable price. SMEs are under-serviced by national and regional packaging service providers and as a result, tend to look to other countries and regions to service their packaging needs.
SMEs require better packaging services within the EAC to cater to their needs. Through this SME-friendly certification program, they benefit by accessing a list of ‘SME-friendly’ packaging distributors and/or manufacturers already verified by the ITC. This essentially means that SMEs will now be able to access quality and cost-effective consumer packaging material efficiently and easily.
Not only does this potentially increase revenue opportunities for packaging suppliers, but packaging suppliers can also play a major role in servicing an under-served client base (SMEs), meeting a genuine market gap and driving economic growth for their country.
Interested in becoming SME-friendly certified? Click here to apply.